It’s 30 degrees in the shade and you need a cold drink. Into the shop with you so, up to the counter, out with the money and what is there to drink? If it’s to be cold it has to be fizzy. The fridges here are filled with the products of one company and that company is not usually a local one that makes unpretentious bottles of juice. So you can have warm juice or cold capitalism. It’s the same in pubs: the product of only one brewing company is sold. It’s almost as if the supplier had stipulated that no other company’s beer be sold: otherwise the belogoed furniture and umbrellas go back to the warehouse along with the fridges, the ashtrays, the tee shirts… But of course that can’t be the case as it would surely be a distortion of the market and therefore illegal. Whatever the explanation for this perplexing and unsatisfactory situation is: if you want a cold drink of your choice you had best head up the country: it’s only out in the sticks that the occasional outlaw shopkeeper uses his one fridge to cool beers and soft drinks made by various different companies.