How much money would the marketing department of a posh vodka manufacturer have to spend on translating their slogan into English would you think? Maybe ten, twenty euros? Surely enough, anyway, to avoid this one: “The king is only one.” Yes and we are many so let’s kill the king. I presume they meant “there is only one king” but like the red dot on the map labelled “here you are” instead of “you are here” the economy is false.