A blog on Italian politics and society, for Three Monkeys Online magazine.

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April 17, 2007

Eetallee - Borat and the

Slightly old news, but worth commenting on briefly.

Italy has come up with a slick new corporate logo to brand it's tourism advertising. A wad load of cash was spent on the corporate rebranding.

Opinion on the new logo is far from divided. Design gurus have criticised it on several fonts, while opinion polls run by dailies like il Sole 24 Ore asking the question 'do you like the new logo' had up to 70% negative reaction.

How and ever. The real question is this. After shelling out loads of cash for a rebranding, couldn't Minister Rutelli afford to get someone for the following video who doesn't sound like Borat?

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