Boosting House Prices

In real terms the labeling of a town/site with the badge “UNESCO World Heritage Site” can mean an increase of up to 30% in tourist numbers.

Ironic then that the Tuscan town of San Gimignano, one such UNESCO World Heritage Site, is threatened with destruction, according to UNESCO, due to the huge amounts of tourists that it receives.

The real threat, though, to most Italian Heritage sites comes not directly from visiting tourists, who can after all be regulated, but rather from systematic violations of planning regulations around the sites. “ Do you know the latest trick? Houses built on land protected, in areas defined World Heritage Sites, and then sold with the brand UNESCO as an added value. Shameless…” Professor Giovanni Puglisi, President of the Italian UNESCO commission, recently commented.

Posted by 3Monkeys at

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